Arthi balu
The objective should be to build a product that not only addresses the pain point of customers but also helps them engage with the organization on an emotional level. By adding a pinch of empathy, they would be able to see beyond the facts to gain sharp insights on how customers connect at an emotional level with a specific problem. Problem statementīusinesses would be better equipped to understand the pain points of customers from an empathetic than a factual standpoint. And in what areas this attribute will work like a magic wand? Well then, following are a few examples of areas in your business where a pinch of empathy works like magic. Now the million-dollar question is how we can inculcate empathy in our business pursuits where healthy relationships, directly and indirectly, lead to the success of the company.
![arthi balu arthi balu](https://d3wnzga3fpd9a.cloudfront.net/photos/Dr-Maxwell-Thomas-MD-MBA-331118-circle_medium__v1__.png)
Great businesses are often built on the foundations of strong stakeholder relationships. We should make an effort to add value to our interactions rather than focus on any transactional benefits that might accrue from such relationships. Empathy, which is often confused for fake niceness should help us open up ourselves to understanding others by being in their shoes. Empathy is at the core of building strong and lasting relationships. The way we carry our relationships has an immense effect on shaping our environments and mindset which will enable us to cope with myriad situations in life. “The surprising finding is that our relationships and how happy we are in our relationships has a powerful influence on our health,” said one of the research scientists associated with the study.
![arthi balu arthi balu](https://i.ytimg.com/vi/Zch8SgoXxAo/hqdefault.jpg)
For the purpose of this research study, the health of 268 Harvard sophomores was tracked for over a period of 80 years! The final outcome of the study was to identify the unique attributes which lead to healthy and happy relationships. Before we delve into the journey of understanding the ‘E’ in entrepreneurship, let’s take a look at the ‘Happiness’ research that is an 80-year- long research study conducted by Harvard University.